IDES 320: Concept prez

YAY! I am figuring out who I am as a designer and artist and which direction I am heading to – as I’ve mentioned in my last few post, I still am struggling to really identify myself as an artist and as a person, but thankfully doing all of these explorations has really helped me to think things through and reflect personally which direction I am is the right one (it’s still quite hard though…)

I am also happy that there was one logo that won, so I just need to keep pushing it further and refining it so it ends up being a memorable, smart and fun logo that will reflect my personality and my direction. Hurray! For self grade… ahhh – 8 out of 10? I pushed myself in exploration (I created maybe another set of 25 different iterations) but I wish I would have spent more time refining the other 2 concepts (lack of time).

The trick is to keep staying possitive and push myself more.




IDES 320 – Logos

Ah Logos. It is so hard to sum up your entire identity in a simple wordmark or icon. After 200 logos, I still feel like I haven’t nailed myself down. I am still struggling to find my own identity, and I believe that my doubt in my logo comes from my self doubt as my identity is very cloudy. As an immigrant that has become aware of other cultures, one starts to loose one self, and this is why I am struggling the most. Sometimes I wonder if I should include certain aspects of myself, or to omit them. Should I include elements from my heritage? even if they’re not the aspect that defines me the most? I am in such a terrible crossroads that I don’t know how I can be unique – outdoors. but mexican? I guess that, the one thing that came out of this, is that it truly makes me appreciate the outdoors even more, as I grew up somewhere where nature and the environment are so uncared for that it hurts me so much.

I definitely need to keep exploring – but for the time being I still find it useful to explore with more moodboards and logos. The one thing that I am 100% certain is the inclusion of bright saturated colours reminiscent of my home country. I’d give myself a 9 or something out of 10 – as I am learning so much about myself as I try to rediscover my own identity as an artist and as an immigrant.


IDES 320 – Self branding

Self branding – tougher than you think!

This process actually gave me more insights about myself than any other project has. Lately, I have struggled to know myself  as an artist and who I want to be as an artist. This little self exploration really reminded me who I am and why I was in school for and which direction I want to go to.

I will probably end up adjusting my moodboards slightly as I go, as a brand is always evolving – and in the process I am still figuring myself out and reminding myself of who I am. I don’t know how to asses myself on this, but I would give myself somewhere between a 9 and a 10 – just mainly because I learned so much about myself as I have struggled to find myself for the past 2 and a half years, so this exercise helped me inmensely, and it also helps as a reminder that there is always room for improvement and growth.

IDES 360 – Magazine spread

For this spread I decided to focus on the topic of the intern and the duality of the intern – the one that can afford to work for free, and the one that cannot, hence the “two sides of the same coin” concept. The colour scheme I chose is calm and suits well. Applied Arts uses a lot of reversed text, a stylistical choice I like and use quite a lot.

For the sidebar, I thought it would be a nice touch to focus on the future intern that would be reading this article on Applied Arts Mag and some tips that are good to keep in mind when applying to places (some that I need to start doing myself!). I would give myself an 8/10 – I think I have created something aesthetically pleasing, an article that would fit within Applied Arts, and it was a great opportunity to try and make something with Illustrator, a program I don’t use at all.



IDES 360 – Magazine Survey

“It’s all in the small things”

I learned that there are more elements to an editorial publication than you’re aware. It’s all about the small stuff that add a layer of interest – more than you can imagine. Stylizing those elements can really make your publication stand out, and without this research I would have never even thought about those small elements and the many different ways you can use them to accentuate something.

Steph and I had the task of researching about “the small elements”. We both did a really good job and engaged in discussion about it – We both found very good examples of the small stuff and wemade a good presentation. I think we both deserve a good grade (9/10) –  we both pulled equal parts into the research component and into the presentation.



IDES 244: Project 3 Reconciliation Canada


Why red? Since the REDDress campaign, red has been associated with the MMIWG in Canada – I chose a scarlet red to work alongside this campaign and for those that have seen that campaign, they can make the connection straight away that it is about murdered women as it also resembles blood.

The type on the sticky note is supposed to look friendly and approachable, and the hastagh word is on a “hand lettered” font – to make it resemble like someone wrote it yet it looks clean and readable.

#meetHer hashtag was a bit harder to nail down as I was trying to keep things on the positive side, it went from #nowshecant to #meetHer, and I think that it adds a new layer of humanizing the faces and names, which is the main goal of the campaign.

Putting the unexpected (red sticky notes) on the expected will create constrast and draw attention. People mostly use sticky notes to write things that they “need to remember”, so I drew inspiration from that.

I want to use the image on trucks along the “highway of tears” to spread the message as a way to let native communities and other passer-bys know that people care.

The website’s theme (somber and emotional) is done in such way so the viewer can be drawn into. We react to things that stir our emotions.

People can help spread the message by being able to purchase sticky notes themselves – We tend to remember experiences more than just information, so a way to get the public involved, while raising money for the NWAC, is to let them buy and paste their own sticky notes.

Through the website, people can request names to get printed – a way to personalize the guerrilla campaign even more.

To humanize a number – to reattach the same worth that lives have, rather than just another face and name added to the list.

When doing research on my topic, I noticed that the media always mentioned the negative aspect of a missing person – usually highlighting, if the case was, that they were drug addicts or sex-trade workers or had any family problems.

That automatically attached a negative image, staining the person’s name and memory, but let’s not forget that they were people, just like you and me. They had hobbies, likes, dislikes, family, a community and so much more, yet the media portrays them as if they are worth less.



(screenshot from

Self grade: I would give myself an 8/10 or something along those lines.. I created a very sound brief with a good solution to the problem. I wish I could exectute this campaign to see the outcome of it – I deeply believe that it would resonate.

The cool thing is that when I was taking my pictures for my photoshoot and my mock-ups people actually stopped and were reading and asking questions. So Cool!

The Project:

MEET THEM Campaign

Client: CBC in partnership with the NWAC

This project aims to remind and inform people that this is a crisis and that it should not be swept under the rug. I have found that the news of missing people aren’t really highlighted and they are hard to find on print or major news outlets– it is something that should be more displayed to raise awareness.


This topic is of outmost interest to me as I come from Mexico, where there is a national crisis for murdered girls and women throughout the country. In the last 10 years, there have been over 23,800 reported cases of murdered women. 23,800 in just 10 years. Let that sink in.


Using a guerrilla approach to this campaign, we will cause an emotional response that will trigger curiosity on the viewer. We are trying to create awareness within the Canadian population about the ongoing and the countless missing indigenous women issue across Canada. Hopefully this will inspire people to engage in dialog on the matter and to educate themselves on an issue that affects all Native communities.

Sticky notes will be placed in random areas – bus shelters, libraries, inside books, magazines, walls and so on. It’s meant to catch the viewer as it will be something unexpected.

Big square billboards and other print media will be used to echo the sticky notes.

Buses/trucks that transit the “Highway of Tears” will be used as a canvas for the project.

“We remember them”


  • Guerrilla Campaign of RED sticky notes.
  • Webpage content:

Landing page

Meet them – this will be a redesign of cbc’s missing page where they have a small profile and info about the missing women, but rather than focusing on the case it will focus more on the person.

Donate – money that will be donated or raised will go towards the Native Women’s Association of Canada.

Request a name – People can request and submit names that will be printed and sold in coffee houses, libraries and other high transit areas

About – About the project, the artist and the sponsors









IDES 244: Reconciliation project research

So I think I am going to focus on the MMIW rather than the language, as I think it is more of a serious topic and it is a topic I can relate because Mexico is suffering from a similar issue with murdered and missing women.

I am going to take a guerilla approach – I have 2 ideas that I have to narrow down or find a way to combine them.

Here is some research I’ve been doing

^ this link has a lot of great information like actual names of missing women – page for the national inquiry

Another great website with a lot of information about reconciliation

This is something a bit different, but I was reading on the language aspect of first nations, and how it is almost lost – about 1% speak their native language